Groupon in China

Groupon in China 29.08.2019
 Groupon in China Essay

Trend report

Groupon advertising in Chinese suppliers


• It is the process that online users could purchase the goods and services through the net in a low discounted price within a limited period. It was initial introduced to Cina in Season 2009, since that time, it was quickly increased • In 2009, the total revenue was only 2 . 5 billion dollars RMB now in 2011, it increased to 23. several billion RMB and this is the result of the support of 108 organization firms. • also, in 2011, the number of online users in Cina was above 500 million, among them, on-line shoppers go over 200 , 000, 000. The huge require of consumers was also a excitement of Groupon growth.


According to the top to bottom market in Year 2011, the total groupon sales could possibly be divided into 6th parts. The meals and cafe is almost 20%, entertainment is definitely 10%, providers is 8%, tourism related is 3% and the various other online goods are 58%. These info is from chinese groupon website, included in this, the " ju hua suan" is actually 2011 total sales is finished 10 billion dollars RMB and it was about 80% with the total product sales of all the groupon firms this year, since it was your biggest groupon firm in China.



A. There is a groupon market system first launched overseas, then the lot of chinese began to study this new program and released it to China at the beginning of 2010 M. Thousands of groupon business organizations entered this kind of industry, received a lot of investments and competed with one another. C. Economic downturn in Capital market and the groupon marketplace began to combine D. Market structure was disorganized and the competition among thousands of groupon firms was over Electronic. Market tend to be stable and mature.

Groupon marketing income mode

Commission payment and services fees are still the main source of sales

As the business setting of these groupon firms transformed, they were likewise gradually changed the way to earn a living. These competitive firms developed themselves through the single percentage mode to a more diverse...

Doing Business in Japan Dissertation